Discover the Area

Fruita might just be the coolest place you’ve never heard of. What will you discover in Fruita? That’s for you to decide. Imagine a place where time slows down just for you. Here, you’ll find more than just a destination — you’ll find space to wander, and moments that become stories only you could write.

In Fruita, we believe in more than just living — we believe in thriving. Nestled against a backdrop of awe-inspiring wild lands and fertile farmland, our city is a place where the days move a little slower, the evenings glow a little warmer, and there’s always space for you to breathe. We’re a quirky, healing, and healthy kind of place — the kind of town where you’ll find a mix of mountain bikers, artists, families, and adventurers who all seem to have discovered this place out of nowhere.

In Fruita, we’re dishing up happiness with local flavors straight from the land. Grab a burger made with locally raised beef or grab a slice of world-famous pizza, where seasonal ingredients make every bite a holiday. Pair your meal with a craft beer brewed with hops grown in Fruita, or enjoy a glass of local wine from the vineyards of nearby Palisade, and you’ve got the perfect way to wash down the day’s adventure. Whether you’re fueling up for your day or winding down, Fruita’s dining spots offer a true taste of the community.

Colorado is home to some of the most scenic National Parks in the country, including the breathtaking Colorado National Monument just outside of Fruita. The monument is a must-see during your visit! Mesa Verde National Park is within a 4-hour drive and is known for its Ancestral Puebloan cliff dwellings. Rocky Mountain National Park is a 5-hour drive from Fruita and is one of the most visited national parks in North America. Take the drive after race weekend to see why!